This is a guide only. To access the portal:
The name of items in the Portal is important because it's usable for searching the item List.* The search field can also search using the item IDs created by the portal (4 digits).
So when adding in items, particularly for products, we recommend using a structure like below so that you can search quickly any/all items using the identifier (SKU, EAN etc), brand, range, and shade names. Looks and other items usually don't require this because there are fewer of them.
examples:
1234598765_brand name_range name_shade name
If we name products like that, in any search bar in the Portal we could search any or using any part of of the following:
*For displaying item names in applications, we recommend to NOT use the Portal name & description. Instead, use the display info section in Product Data Fields.