Hierarchy

Hofstra University follows a unitary brand architecture. A single logo, with approved variations, represents all schools, colleges, and affiliated programs. Sub-brands are identified through standardized text lockups that extend the primary logo. 

This structure ensures brand consistency and clarity across all communications. Each level of text adds context, and all applications must follow strict rules for size, spacing, alignment, and color. 

Approved logo lockups are available for all current sub-brands. Any new additions must adhere to the design standards outlined here. Logos and lockups may not be altered or recreated under any circumstances.