This guide details Hofstra's personality, which captures the tone of voice and style of communication we adopt across all materials. These principles should be reflected every touchpoint and they serve as a guide for copywriting.
Hofstra helps you achieve more. We are excited to spark your success through our unique offerings, experiences, and environment. Working together, we push you, we guide you, and we are determined to see you flourish.
ENCOURAGING
University is life-changing. We provide real understanding and support, always with an optimistic, friendly outlook. We do not minimize concerns or deliver platitudes.
✅
Optimistic
Empathetic
❌
Matter-of-fact
Gung-ho
ACTIVE
We are catalysts, helping students out of their comfort zones into new exciting opportunities. We engage, we encourage, we convey energy and momentum.
✅
Engaging
Dynamic
❌
Too pushy
Overwhelming
COLLABORATIVE
We foster dialogue and always communicate a desire to help. We are there for our students. We speak to and with our audiences, not at them.
✅
Inviting
Helpful
❌
Passive
Providing answer
BOLD
We are fearlessly pursuing a bold path with passion. Our deep experience and the breadth and depth of our solutions enable us to be spiring and confident.
✅
Confident
Inspiring
❌
Cocky
Distant