Primary Athletics Wordmark

The primary athletics wordmark is the cornerstone of the athletic brand system and should be used consistently across all applications. This horizontal lock-up integrates the symbol and wordmark in a balanced composition, emphasizing strength, clarity, and institutional pride. 

To preserve brand integrity, always use approved logo files and maintain the designated clear space, equivalent to the width of the side accent element (X). Minimum size requirements must be followed to ensure legibility across print and digital formats. 

The wordmark is available in a variety of color variations—including negative, tone-on-tone, white, and black—to ensure versatility across different media and backgrounds. 

This is the only approved mark that may appear in conjunction with team names across uniforms, merchandise, and promotional materials. 

Clear space