Embedded Files
Hofstra’s photography style captures the energy, diversity, and authenticity of campus life through candid, high-quality imagery. Visual storytelling should reflect a balance of academic excellence, community engagement, and the vibrancy of student life.
To maintain a natural and relatable tone, all brand-level photography not specific to an event should feel spontaneous and unstaged while adhering to brand aesthetics. Campus imagery should showcase real spaces and real moments, with consistent lighting, composition, and clarity.
When featuring students, be mindful of branded apparel. While Hofstra swag is welcome and encouraged, it should be used in moderation to avoid over-saturation or a staged appearance.
Campus:
Exteriors/Interiors
Images that highlight Hofstra’s architectural character, landscape, and facilities—showcasing the physical environment where learning and community thrive.
Students in action
Photos capturing students engaged in academic, professional, or extracurricular activities, reflecting focus, collaboration, and hands-on experience.
Students Lifestyle
Candid moments of student life that communicate connection, diversity, and the everyday Hofstra experience—on campus, in common areas, or at events.
Hofstra Textures
Abstract or environmental shots that add visual variety—ranging from campus patterns to aerials and natural details, used to complement layout design.
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