Around the College

HACC Reinforces Commitment to Lebanon

In the December 2021 Ski Gram, the Office of College Advancement shared a video that provided a marketing update on the College’s continued efforts to reinforce our commitment to the Lebanon community.


This Lebanon Campus awareness campaign, occurred Oct. 26, 2021, through Jan. 17, 2022, and included a digital billboard, newspaper ad, email blasts, over-the-top (OTT) television streaming, and digital advertising on Facebook, Instagram and Google.


We’re #HACCproud to share a brief snippet of the results, including:

  • A 2.87% click-through-rate (CTR) for Facebook digital advertising. (.73% is the education industry average CTR).

  • A 0.67% CTR for responsive display – general digital advertising. (.53% is the education industry average CTR).

  • More than one million impressions, representing the total number of times HACC’s digital ads and social posts were shown to users.


To learn more about the advertising terms, please see our Advertising Definitions document.


Please demonstrate to our stakeholders that HACC is still in Lebanon by using this Zoom background.

If you have any questions, please complete HACC’s online feedback form at hacc.edu/Feedback.

Meet Dawanda: Found Comfort at HACC

Dawanda has been sober for almost a decade and said, “I learned through this process I have a lot to give from my life experiences.” Those life experiences led her to enroll at HACC and work toward a degree in human services. Dawanda said that her freedom from being “incarcerated, not just physically, but mentally and spiritually” has taught her to “share my life, my journey, and my earned wisdom to help, to be of service in hopes to educate those who may be in the struggle that I am overcoming right now.”

To read more of Dawanda’s story, please visit our website.