The Sanrio Character Ranking first launched in 1986, with a modest lineup of only 26 characters and has since expanded to include over 80 characters to its main voting roster. The campaign reflects not only the character's popularity but also broader cultural trends. Fan engagement often influences shifts in aesthetic preferences, fashion, and emotional expression-- whether it is the retro revival of characters like Tuxedosam or the growing occult popularity with newer additions like Cogimyn. Some voters even try to be different by voting for candidates like Marshmallowmitainafuwafuwanyanko– or Kiramichan, who is just … a piece of salmon. Beyond the fun, the ranking has become a symbol of community. Fans from across continents come together to celebrate their favorite characters through various art pieces and campaigns. Sanrio embraces this spirit by offering worldwide access and holding global promotion events leading up to the grand finale. According to Jill Koch, Senior Vice President of Brand Management and Marketing of the company, the event “is a true testament to the enduring love for our characters and the vibrant community that supports them. The Character Ranking is more than just a contest; it’s a celebration of the beloved characters that have brought joy and inspiration to people around the world. We are excited to see which characters will rise to the top this year and for fans to discover new Sanrio friends they can identify with.”