In this article, Peter Easterwood rants about the Michelin Star and its history.
By: Peter Easterwood
Throughout the history of mankind and even before that, with dinosaurs and the other stuff before that, there is one constant-- the passion for good food. Whether that food may be hunted, or more recently, bought from someone who hunted it, the desire for the greatest tasting food is everlasting. For many people (strange people, to be exact), the greatest foods are from the very healthy fast food restaurants that are easily accessible now. Some people in society embrace the so-called American way of scarfing down oil-filled, unknown meat (like those Taco Bell tacos) and downing a gallon of sugary soda to balance the sodium intake to water ingestion. However, to many, the telltale sign that good food is nearby is from the sought-after “Michelin Star”.
“What does a darn tire company know about good food?” Nothing, really, based on many accounts the founders of the Michelin Tire wanted more tire purchases-- so they made a guide to influence more travel. The Auguste Escoffier School of Culinary Arts blog says, “The French guide was handed out for free and included maps, plus instructions on how to repair and change tires. To encourage drivers to use their cars and explore a little more, the guide also included a list of restaurants, hotels, mechanics, and gas stations along popular routes in France.” So, the main reason for the start-up of the Michelin grade stamp was to make money for the Michelin Man’s pockets. However, the star itself was not emphasized in the guide. That twinkly little thing came up years later and, for reference, specifically happened eight years after World War I.
In 1926, the first Michelin star was making waves in the fine dining world but, at the start, it only featured a single star-- not two and, of course, not three. This idea of a three-star system came to fruition half a decade later. On the “About Us” page of the real, actual, legendary Michelin website, they write, “In 1926, the guide began to award stars for fine dining establishments, initially marking them only with a single star. Five years later, a hierarchy of zero, one, two, and three stars was introduced, and in 1936, the criteria for the starred rankings were published.” To speedrun the idea of the importance of this star, basically, the Michelin company emphasized the star's necessity to identify outstanding restaurants from the rest, and everyone followed along with the idea. Was there any reason to believe this? No, not really, but at least now there is a way to find gourmet restaurants.
In today’s modern age, however, the idea of gourmet food and gourmet restaurants leave a rancid taste in many people's mouths. Yes, the food is probably heavenly, but the portions are small, according to many accounts. Look up “Michelin Star Food” right now, and every photo will show a beautiful but tiny plate of food. The connotations that Michelin Stars give today are snobby, pretentious, and over-the-top. It may be yummy in the tummy, but the bill will leave you ill.