Chapter 8: Marketing
1. Chapter 8 Independent Guided Note
2. Research in Motion Limited - textbook case study with questions
3. Famous Logos - activity
4. Product Life Cycle - class note & activity
5. Types of Advertising in Your Life - note, activity & rubric
6. Four P's of Marketing - note & Coca-Cola example
7. Thinking about Business Advertising - activity
8. Advertising vs. Publicity - note & activity
9. Market Research - note
10. Market Research - survey activity & rubric
11. Chapter 8 Quiz (review sheet)
See below for worksheet, note, and assignment files.
Chapter 8 Guided Note.pdfChapter 8 Independent Guided Note
1. Case Study RIM Ltd.pdfResearch in Motion Limited - textbook case study with questions
2. Famous Logos.pdfFamous Logos - activity
3. Product Life Cycle OPTIONS and BLANK NOTE.pdfProduct Life Cycle - class note & activity
4. Types of Advertising.pdfTypes of Advertising in Your Life - note, activity & rubric
5. Four Ps of Marketing BLANK.pdfFour P's of Marketing - note & Coca-Cola example
6. Thinking about Business Advertising BLANK.pdfThinking about Business Advertising - activity
7. Advertising vs Publicity BLANK.pdfAdvertising vs. Publicity - note & activity
8. Market Research BLANK.pdfMarket Research - note
9. Marketing Research Survey Assignment and Rubric.pdfMarket Research - survey activity & rubric
10. Review.pdfChapter 8 Quiz (review sheet)