Growth Acquisition Specialist

About the position

The Growth Acquisition Specialist will own and lead the company’s digital acquisition strategy, with a primary focus on website-driven growth, paid media execution (Google Ads and Meta Ads), and active participation in SEO and AEO (Answer Engine Optimization) initiatives.

This is a highly performance-oriented role, responsible for scaling qualified traffic, leads, and revenue through continuous experimentation, data-driven decisions, and optimization across channels.

Your main responsibilities

Digital Acquisition & Performance

• Own the end-to-end acquisition strategy via the website, ensuring consistent growth in qualified traffic and conversions.

• Plan, execute, and optimize Google Ads (Search, Performance Max, YouTube) and Meta Ads (Facebook & Instagram) campaigns with a strong focus on CAC, LTV, and ROI.

• Build and optimize full-funnel acquisition strategies (top, mid, and bottom of funnel) connecting paid media, landing pages, and CRM flows.

• Monitor and optimize key performance metrics such as CPA, CAC, ROAS, conversion rate, churn, and LTV.

• Develop hypotheses and run continuous experiments and A/B tests across website, ads, creatives, messaging, and offers.

Website & Conversion Rate Optimization (CRO)

• Manage and continuously develop our website as the primary acquisition engine, ensuring clear value propositions and high conversion rates.

• Lead CRO initiatives, including landing pages, forms, CTAs, copy, and user flows.

• Collaborate closely with design and development teams to ensure strong UX, site performance, speed, and technical best practices.

• Analyze user behavior using tools such as GA4, Hotjar, and similar platforms to guide optimization decisions.

SEO & AEO (Answer Engine Optimization)

• Actively contribute to the SEO strategy, including technical SEO, on-page optimization, and content-driven acquisition.

• Develop and optimize content for AEO, increasing visibility across answer engines, featured snippets, and AI-powered search experiences.

• Partner with content and product teams to structure pages and resources that directly address user questions and pain points.

• Track organic rankings, traffic growth, CTR, and downstream conversion impact.

CRM, Funnel & Retention

• Integrate acquisition efforts with our CRM team (email, WhatsApp, SMS) to maximize lead conversion and activation.

• Execute remarketing and lead nurturing strategies to increase pipeline efficiency and opportunity recovery.

• Ensure tight alignment between paid media, website experience, and sales workflows.
  
  

Data, Analytics & Insights

• Analyze competitors, benchmarks, and market trends to identify growth opportunities.

• Continuously test new channels, formats, creatives, and acquisition strategies.

Minimum knowledge, skills and abilities required

Education and Experience

• Advanced English.

• 7+ years in growth-focused marketing roles, with proven experience implementing successful strategies and campaigns.

• Experience managing websites, landing pages, SEO, UX, and analytics.

Skills and Abilities

• Strong analytical skills to evaluate market data, customer insights, and campaign performance.

• Proven track record of running successful paid media campaigns (Google, Meta, LinkedIn, and other acquisition channels).

• Experience managing website development, optimization, and cross-functional web projects.

• Ability to lead CRM initiatives aimed at increasing overall conversion rates.

• Strong project management skills to oversee multiple initiatives and meet deadlines.

• Adaptability and willingness to stay updated with market trends, emerging tech, and growth marketing best practices.

• Strong problem-solving skills and the ability to make data-driven decisions to optimize marketing and website performance.

• Leadership ability to mentor teams and foster a high-performance culture.

Schedule

Mon - Fri 9:00 am - 5:00 pm (East-time)

The position is full-time, which means that you must be available every working day between 9 am and 5 pm EST due to time-zone changing according to Daylight saving time in the United States.

Type of recruitment

Remote (Brazil or Colombia)