Email Copywriter

About the position

We’re looking for an Email Copywriter to join our CRM team and write high-performing messages for every stage of the lead and customer lifecycle. This role is ideal for a creative, data-informed writer with experience in B2B communication, preferably in startups or SaaS companies. You’ll play a key role in engaging international leads and customers with clear, compelling, and conversion-driven content that reflects Globalfy’s brand voice.

Your main responsibilities

• Write persuasive, action-oriented content for email marketing automations, WhatsApp messages, newsletters, and customer engagement campaigns;

• Write and edit high-quality content in English and Spanish, adapting style and tone for different audiences and markets;

• Collaborate with CRM, Product, CX and Sales teams to align messaging with audience segments and funnel stages;

• Create and iterate on automated and manual lifecycle campaigns (onboarding, retention, upsell, reactivation, Black Friday, promotions, lead nurturing, etc.);

• Tailor copy to LatAm and international markets (like Spain and Portugal) , always with a focus on the U.S. business landscape;

• Conduct A/B tests and use performance data (open, click, conversion rates) to improve engagement and ROI;

• Ensure messaging follows our brand voice;

• Manage content calendars and help scale CRM efforts with consistent, localized messaging across different regions;

• Stay updated on email marketing trends, AI tools and compliance best practices (like CAN-SPAM) to bring innovative ideas to the team.

Minimum knowledge, skills and abilities required

Education and Experience:

• Proficiency in English and Spanish;

• 2–4 years of experience writing email and CRM copy for B2B audiences;

• Background in tech companies, SaaS, fintech, startups, or agencies specialized in international B2B marketing (ownership experience, not only execution).

• Strong portfolio showcasing multichannel content copywriting (e.g. email, WhatsApp, onboarding messages or newsletter) in English and Spanish;

• Understanding of CRM strategy and lifecycle marketing is a big plus.

Skills and Abilities:

• Exceptional storytelling and copywriting skills with attention to cultural nuance across different markets, focusing on clarity, conversion, and tone adaptation;

• Ability to create strategic, engaging content that resonates with diverse audiences;

• Ability to write for different stages of the customer lifecycle and across multiple channels;

• Familiarity with CRM tools (e.g. HubSpot or similar ones) and basic analytics;

• Proactive, data-driven mindset with the ability to work independently and as part of a cross-functional team;

• Strong organizational skills and ability to manage multiple projects in a fast-paced, agile environment.

• Creativity, autonomy, and strategic thinking to thrive in startup or scale-up contexts.

You’ll stand out if you have…

• Worked in a startup or scale-up environment with B2B focus;

• Previous experience building lifecycle campaigns from scratch or optimizing email journeys with measurable success;

• Hands-on experience with promotional and Black Friday campaigns;

• Proficiency in Portuguese.