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About Course
This interdisciplinary capstone course emphasizes the analysis of complex business problems in domestic and global settings. Success in strategy depends on matching an organization’s distinctive assets and capabilities to its external relationships. This course will help you to develop a better understanding of what business strategy entails, both theoretically and in practice. It will improve your strategic thinking skills and develop your own view of your role in making strategy in the organization. Using a strategic management framework, this course integrates core business knowledge across all functional and decision-support areas to arrive at economically sound, ethically principled, value-adding solutions. The course combines lecture, discussion, case analysis, and simulation as principal methods for learning how to effectively manage the business enterprise in competitive environments.
The course approaches strategy as a process, stressing that the assumptions upon which strategies are based must be continuously rethought and revised as industry conditions change. There are no permanently safe and long-lasting strategies. Managers also need to understand how strategies are affected by organizational politics and organizational culture and why strategies may go wrong over time. Often, the most difficult task is that of strategy implementation. That is the stage at which even the best planned strategies can fail, since it is dependent on the ability to manage change within your organization
Topics
The Nature of Strategic Management
Marketing, Finance, R&D and MIS Development Issues
Strategic Management Playlists
Case Studies
Disney Acquire 21st century Fox
Keynote Speeches
Philip Kotler, Micheal Portor, Rich Horwart
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