Embedded Files
About Course
This course provides an introduction to digital marketing. Digital marketing technologies are continuously transforming the ways consumers interact with each other and firms. These changes constitute a fundamental shift in the marketplace--consumers have greater opportunities to voice their opinions and connect with other consumers as well as an increased influence over marketers and brands. As a result, the conventional approaches to marketing communications have become more and more challenged. This puts an added emphasis on leveraging social media to engage consumers and propagate ideas, messages, products, and behaviors. This course takes an in-depth look at the relationship between media and human behavior and examines how organizations capitalize on social media, and these consumer-to-consumer interactions, to support their marketing efforts.
Topics
Digital Vs Traditional Marketing
Setting up a website (Complete WordPress guide)
Search Engine Optimization (SEO)
Page updated
Report abuse