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About Course
A major function of a business manager, researcher, and entrepreneur is to inquire, get findings, make decisions and contribute in knowledge development. In theory development/testing and in the success of the organization or business depends heavily on the soundness of data analysis. Quantitative and Qualitative methods have always played an important role in enhancing the soundness for theory development and decision making. However, with recent development in information technology, the role of quantitative and qualitative techniques in decision-making has increased manifold. More and more managers and researchers are using such techniques to complement their experience and expertise in business world. This course is aimed to provide the necessary tools to researchers, managers and entrepreneurs for decision making in variety of business situations. Participants will learn to formulate the business problems into quantitative and qualitative models. Teaching of conceptual framework of these tools will be supplemented by hands on application of various software packages that will aide in solving these models. Expertise will be developed in interpretation of these solutions and their use in decision making.
Topics
Introduction to Scientific Research
Operationalization of Variables
Validity and Reliability Measurement
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