Research Methodology

About Course

The course aims at providing an understanding of the research process applied to various segments of business and social life. It is designed to impart methods and techniques of scientific research; report writing and aims to develop an attitude amongst students for scientific thinking. The key components of this course are the business research process, business research requests and proposals, research design and business research ethics. Various research methodologies and methods such as primary and secondary data searches, qualitative and quantitative research, observation studies and surveys, questionnaires and similar instruments, research sampling, measurement and measurement scales are also stressed.

Course Outline

Reading Material

Topics

What is Research

Basic and Applied Research (Video 1, Video 2)

Choosing a Research Topic and Idea

Research Aim-Questions and Objectives

Choosing a Research Approach

Philosophies of Research

Inductive and deductive reasoning

Steps in Research Methodology

Problem statement and identification