Data-Driven Decision Making

Participants will not only learn about data-driven decision making and analysis but also discuss how to handle uncertainty, which is a critical aspect of making informed decisions based on data. Decision trees will be reviewed as a useful tool for organizing data and modeling uncertainty. Participants will be provided in class with a short case to analyze data and discuss the best decision for a Coast Guard search and rescue mission.

Course Objectives:

• Understand the importance of data-driven decision making.

• Learn the basics of data analysis and interpretation.

• Address uncertainty in data and decision making.

• Apply data-driven techniques to a real-world scenario: the Coast Guard Constellation scenario 

Pre-Class Tasks:

Participants should familiarize themselves with the 2024 Catalog Sales Data Excel file provided. Assume that you have marketing resources to target one demographic to attempt to increase sales. Which target demographic would you choose and why? (Note: there is not only one correct answer.)

Participants should read the Constellation case and be prepared to discuss it in class.