Toyota Wigo Digital Launch 2020

Toyota Motor Philippines (TMP) a mobility company has officially unveiled today the 2020 update of the country’s best-selling entry-level hatchback, the Toyota Wigo. This is the company First Digital Launch.

I have the opportunity to attend the Toyota Wigo Digital Launch. Prior to launch date, We were given a links to the website and the code to access the website. For the past days I have been very excited and eager waiting for this event, because this will be my first experience to attend an interactive digital launch. At exactly 3:00pm, the Dealer Principal and Media launch started, and It was amazingly done like what we have been experiencing before in prior actual event launch. The launch take 30 minutes and after a short break, the media question and answer starts. Media personalities address their question thru Chat Box and also via Zoom online and all the TMP officers are all there to answer all question.

We were also informed that there will be a Facebook and YouTube launch, before the launch I was thinking that It will just be a reply of the Dealer Principal and Media launch. However, on watching the FB and YouTube live streaming this was an entirely different launch of the same product. I congratulate TMP for giving car enthusiast and car buyer a very nice experience of attending an actual product launch LIVE. Where you can answer some questions ask during the events via messenger, and some correct answer will be also be given rewards.

Now let's get back to the Wigo.

The 2020 Wigo lineup is headlined by the new TRD S, a sporty and exciting variant perfectly designed for an adventurous driving experience.

The rest of the lineup introduces changes and more advanced features while still having the same reliable quality of any Toyota vehicle. Overall, the New Wigo stays true to being a practical and affordable choice that can cater to the market’s transportation needs, all while being fun to drive.

Pricing

TRD S - Php 700,000.00

G AT - Php 658,000.00

G MT - Php 623,000.00

E MT - Php 568,000.00

TRD S will be available in Yellow SE, White and Gray Metallic

G AT and G MT will be available in Orange Metallic, Black, Silver Metallic, White, Gray Metallic

E MT will be available in Silver Metallic, White and Gray Metallic

The New Wigo will be available at Toyota dealerships nationwide from June 16, 2020.