Professional:

I can identify and explain (analyze) the source’s viewpoint, motive, and bias and its impact on the audience in a variety of media:

• Included and excluded values and beliefs

• Motives (political, commercial, social, financial, etc.)

• Relationships between media coverage and public opinion trends

• Special effects

• Persuasive techniques

Master:

I can evaluate and compare media messages and purposes for accuracy, effectiveness, and impact.