2024

Mirai Igarashi (Osaka University)

トピックモデルを⽤いたソーシャルメディアにおけるコンテンツ⽣成モデル
March 13, 202
at Chuo University & by Online

2023

Hiroshi Kumakura (Chuo University)

Introduction: Frontiers of Marketing Science
July 25, 2023
at 2024 Marketing Symposium: Frontiers of Marketing Science, Chuo University

Baek Jung Kim (U of British Columbia), Masakazu Ishihara (New York University) & Vishal Singh (New York University)

The Impact of Peer Usage on User Retention for Crowdfunding Platforms
July 25, 2023
at 2024 Marketing Symposium: Frontiers of Marketing Science, Chuo University

Kohei Hayashida (U of California San Diego), Masakazu Ishihara (New York University), Makoto Mizuno (Meiji University) & Kosuke Uetake (Yale University)

Addiction and Alcohol Taxation: Evidence from Japanese Beer Industry
July 25, 2023
at 2024 Marketing Symposium: Frontiers of Marketing Science, Chuo University

Makoto Mizuno (Meiji University) & Hiroki Takikawa (U of Tokyo)

Do People Signal Their Socioeconomic Status on Social Media? —An Analysis of “Conspicuous Tweeting” by Machine Learning
July 25, 2023
at Frontiers of Marketing Science, Chuo University

Baek Jung Kim (U of British Columbia), Jake An (U of Technology Sydney) & Sung Kwan Lee (Chinese University of Hong Kong)

Understanding Irrational Gambling Behaviors under Financial Constraints
July 25, 2023
at 2024 Marketing Symposium: Frontiers of Marketing Science, Chuo University

Masakazu Ishihhara (New York University) & Hiroshi Kumakura (Chuo University)

What Distorts What We See in Online Reviews? Assessing the Sources of Reporting Bias in Review Ratings and Comments
July 25, 2023
at 2024 Marketing Symposium: Frontiers of Marketing Science, Chuo University

Srinagesh Gavirneni (Cornell University), Miguel I. Gómez (Cornell University), Koichi Yonezawa (U of Bristol) & Xinrong Zhu (Imperial College London)

Leveraging User-Generated Content for Product Improvement: Bridging the Gap between Customer Inputs and Managerial Decisions
July 25, 2023
at 2024 Marketing Symposium: Frontiers of Marketing Science, Chuo University

Makoto Abe (U of Tokyo)

Preference Reversal: Analytical Framework For Construal Level Theory That Incorporates Discounting
July 25, 2023
at 2024 Marketing Symposium: Frontiers of Marketing Science, Chuo University

Hiroshi Tanaka (Chuo University)

「デジタル時代のブランド戦略」
June 28, 2023
at Chuo University

2022

Takashi Teremoto (Chuo University)

"Behavioral Traits of Trial Members Captured from Partnership Loyalty Program"
July 20, 2022
at Chuo University & by Online

Tomokazu Kubo (Chuo University)

"Postponed Inventory Investment and Distributors' Performance"
July 6, 2022
by Online