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mission
mission
To serve great - tasting food, bringing the joy of eating to everyone.
vision
vision
To be one of the Top 5 Restaurant Companies in the World.
core values
core values
Customer Focused
Speed with Excellence
Humility to Listen and Learn
Spirit Family and Fun
Integrity
objectives
objectives
Aims to be the largest homegrown quick service restaurant chain in Asia by 2020
Will be supported by continuous store expansions and acquisitions of several more brands abroad.
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