Heading 1: Canela

Canela is our primary typeface for headings (H1). Its elegant glare serif design evokes warmth and artistry, making it ideal for drawing attention.

Heading 2 & Body text:

General Grotesque

General Grotesque General Grotesque serves as our secondary typeface for subheadings (H2) and body text. This modern sans-serif font complements Canela with a clean and straightforward appearance.

The combination of Canela and General Grotesque creates a harmonious balance between elegance and readability. Use these typefaces consistently to reflect our brand’s journey from vineyard to victory.

Guidelines for use:

• Capitalise all major words in the heading to ensure emphasis.

• Use italics for selected auxiliary words to create a visual contract that guides the reader's eye.

• While most headings will follow this rule, there may be occasions where specific words sit outside of it. The key is to maintain emphasis on important terms through capitalisation.

• Maintain consistency in applying this rule across all H1 headings to reinforce brand and identity coherence.

A. H1

• Font Size: 100pt

• Line Height: 100%

• Tracking: +10

B. H2

• Font Size: 45pt

• Line Height: 105%

• Tracking: +10

C. BODY

• Font Size: 12pt

• Line Height: 115%

• Tracking: +5

Important note on typesetting

The specified font sizes are examples for illustrating line height and tracking and should be adapted based on design content. Use percentages as a flexible guide, and always round up decimals (e.g., 13.8pt → 14pt) for consistency.

Canela

The smaller the canvas, the heavier the weight. This approach enchances legibility and ensures that the text stands out in compact formats.

General Grotesque

Use Light for body text to create a clean appearance, while bold should be reserved for important titles and emphasis within the text. For smaller formats, opt for a heavier weight to maintain visibility and impact.