Primary Colour Palette

The primary colours are the cornerstone of our brand identity, embodying elegance and consistency. These colours should be the predominant choice for all brand materials. Use the primary palette for major assets, such as logos, packaging, and key marketing materials.

Secondary Colour Palette

The secondary palette is a supplementary option to be used sparingly. While it can add visual interest and freshness to presentations or icons, it should be considered as a last resort. Appropriate applications include; enhancing visual elements in decks or presentations.

Colour Proportion

The attached colour proportions guide the balanced use of primary and secondary colours.

The secondary colour palette consists of four colours, each with a matching tint. When using these colours, pair them with their respective tints wherever possible to enhance visual depth and interest. This approach ensures a cohesive look while allowing for creative flexibility within the brand guidelines.