Primary Logo

Featuring a glass graphic, the primary logo should be reserved for prominent applications such as packaging or key brand introductions. It adds impact and should be used where a strong visual presence is needed.

Secondary Logo

Without the glass, the secondary logo is more flexible and suited for everyday use across a variety of assets. This logo should be used in all other instances, including social media profiles and smaller digital formats, where clarity is essential.

Safe Space

To preserve the logo’s visibility and impact, a safe space must be maintained around it. This space is defined by the height of the letter ‘D’ in the logo. No other elements – text, graphics, or images – should encroach upon this area, ensuring the logo stands out distinctly.

Placement

The logo can be effectively placed in several locations across various assets. Please refer to the placement diagram.

Logo Lockup Guidelines

Use the Canela font when adding elements like the year or medal type to the logo lockup. Placement (above or below) should suit the asset’s context and visual hierarchy. Adjust typesetting, size, and spacing for clarity and balance. Refer to examples for proportion and layout.

QR Code Usage

QR codes should fit naturally into the design, often replacing CTAs. Use the DWWA colour palette to the QR codes and ensure minimum sizes (20mm print, 120px digital). Position with enough spacing to avoid clutter and maintain balance with key elements.