Primary Logo

Featuring a glass graphic, the primary logo should be reserved for prominent applications such as packaging or key brand introductions. It adds impact and should be used where a strong visual presence is needed.

Secondary Logo

Without the glass, the secondary logo is more flexible and suited for everyday use across a variety of assets. This logo should be used in all other instances, including social media profiles and smaller digital formats, where clarity is essential.

Safe Space

To preserve the logo’s visibility and impact, a safe space must be maintained around it. This space is defined by the height of the letter ‘D’ in the logo. No other elements – text, graphics, or images – should encroach upon this area, ensuring the logo stands out distinctly.

Placement

The logo can be effectively placed in several locations across various assets. Please refer to the placement diagram.