The marketing campaign is divided into three stages to effectively guide the audience through the competition.

Stage 1: Entries Open

Establishes awareness and encourages early participation, using clear messaging and artistic imagery.

Stage 2: Results Out Now

Shifts the focus to celebrating the winners, engaging the audience with bold design and showcasing the competition’s achievements.

Stage 3: Stickers

Promote Decanter stickers with clear, impactful design. Use black and white imagery to emphasise quality, complemented by yellow accents to drive action.

The following banners illustrate the application of the three-stage marketing approach across various formats. 

These examples demonstrate effective balance and visual harmony, with ample empty space to enhance readability and focus. 

Logo lockup
In one example, the logo lockup includes the date, while in the other, the date sits separately within the text, allowing for flexibility based on context. 

Condensed copy
By condensing the copy, the type size can be increased, creating a stronger visual impact. 

The 'D' Graphic
The 'D' graphic integrates with other elements seamlessly, adding depth while maintaining clarity. 

Our social media presence should reflect the diversity and creativity of the DWWA brand. 

Photography
Achieve visual variation by mixing different types of photography—from detailed shots of vineyard workers to broader landscapes—while integrating our brand colours, particularly the vibrant yellow. 

The 'D' Graphic
Use the brand’s graphic elements to add interest and keep posts dynamic, ensuring that each image feels fresh but still cohesive within the overall visual identity.

Profile Picture

For the social media profile, the secondary logo is used to ensure clarity and brand recognition.

Social Media Post
When designing social media posts, remember that the logo is visible in the profile icon, so including it within the post may not always be necessary. 

Logo Alignment
When using the logo, consider alignment and impact to create well-structured layouts that allow the key message to stand out.

The following certificate examples illustrate the effective use of colour, typography, graphic elements, medals, and additional assets such as signatures. 

These are not final designs but are provided as examples to demonstrate how these elements can be combined to create a cohesive and visually balanced layout, aligned with the DWWA brand.