The Decanter brand's photography should reflect our ‘Journey’ concept, highlighting the craftsmanship, passion, and artistry that define exceptional wines.

Studio shots

Our studio photography captures the elegance and craftsmanship of fine wines through minimalist and evocative compositions. The lighting is soft yet directional, emphasising texture and form while creating dramatic shadows that enhance the wine's character.

Each shot is meticulously arranged to convey a sense of artistry, paying homage to the wine's journey from vineyard to glass.

The use of natural elements such as stone, wood, and fabric reinforces the connection to nature and the hands-on craftsmanship that defines awardwinning wines.

Shots should feel intimate and contemplative, highlighting both the product and the subtle details that tell the story of its excellence.

Our sourced imagery captures authentic moments throughout the winemaking journey, from vineyard to cellar. 

These images emphasise the real-life processes and people behind each bottle, highlighting craftsmanship, tradition, and passion. 

Documentarystyle shots dominate, capturing the rugged beauty of the landscape, the hardworking hands of vineyard workers, and the intimate moments of tasting and reflection. 

The colour palette is warm and earthy, with a focus on textures that evoke the raw materials of winemaking – soil, wood, stone, and vine.