Save the Books

The Save the Books campaign was formed to raise funds to replace the library’s lost or damaged books. In the fire, over 14 million dollars worth of books and other materials were lost, but ARCO CEO Lodrwrick Cook and many others sought to remedy that. Cook's leadership as co-chairman involved significant contributions, including a $500,000 donation from ARCO, and wrote to various Hollywood producers to spread the word. Organizations like the J. Paul Getty Trust, the Times Mirror Foundation, and the LA Times gave anywhere from 2 million to 100 thousand dollars. Advertising companies donated almost sixty billboards to promote Save the Books. Soon, money started rolling in from donations, volunteering, merchandise, competitions, and even a live 24-hour telethon. This telethon allowed celebrities to read excerpts from their favorite books or perform other activities like dancing. Gene Scott, who was on the campaign committee, offered to host the show, attracting many viewers. The telethon raised over 2 million dollars. Ultimately, the campaign exceeded its $10 million quota, demonstrating widespread community support. Within months, it had generated $5 million, and within two years, secured $150 million in city funds for the library's reconstruction and renovation. The campaign was a success.