3/21 & 3/22
Week 8
Unit 2: Promotion: Branding, Targeting Clients, The Elevator Pitch
Due
Lecture
Snow Day Makeup
- Continue branding/creating your unique visual identity
- Branding through website/social media
- Business Cards (what should be on it)
- Website (what should be on it)
- What should you have to leave behind
- How do you approach a gallerist
- mailchimp
- Create your "elevator pitch" - a 2-3 sentence encapsulation of your branding
Probably Next week
- Copyright Laws
- Photography Representation
- Discuss what a photo agency/representation provides
- Being independent vs. having representation
- Agencies and sites where you can list your online portfolio
- Differences between Photo Editors, Art Directors, etc.
- Definition of the positions listed on a magazine masthead
Studio
- Design a Business Card
- Look at your website (what is it missing)
- Write an elevator pitch
Homework
NEXT WEEK IS SPRING BREAK