3/21 & 3/22

Week 8

Unit 2: Promotion: Branding, Targeting Clients, The Elevator Pitch

Due

Lecture

Snow Day Makeup

Continue branding/creating your unique visual identity
Branding through website/social media
Business Cards (what should be on it)
Website (what should be on it)
What should you have to leave behind
How do you approach a gallerist
mailchimp
Create your "elevator pitch" - a 2-3 sentence encapsulation of your branding

Probably Next week

Copyright Laws
Photography Representation
Discuss what a photo agency/representation provides
Being independent vs. having representation
Agencies and sites where you can list your online portfolio
Differences between Photo Editors, Art Directors, etc.
Definition of the positions listed on a magazine masthead

Studio

Design a Business Card
Look at your website (what is it missing)
Write an elevator pitch

Homework

NEXT WEEK IS SPRING BREAK

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