3/21 & 3/22

Week 8

Unit 2: Promotion: Branding, Targeting Clients, The Elevator Pitch

Due


Lecture

Snow Day Makeup

  • Continue branding/creating your unique visual identity
  • Branding through website/social media
  • Business Cards (what should be on it)
  • Website (what should be on it)
  • What should you have to leave behind
  • How do you approach a gallerist
  • mailchimp
  • Create your "elevator pitch" - a 2-3 sentence encapsulation of your branding

Probably Next week

  • Copyright Laws
  • Photography Representation
  • Discuss what a photo agency/representation provides
  • Being independent vs. having representation
  • Agencies and sites where you can list your online portfolio
  • Differences between Photo Editors, Art Directors, etc.
  • Definition of the positions listed on a magazine masthead

Studio

  • Design a Business Card
  • Look at your website (what is it missing)
  • Write an elevator pitch

Homework

NEXT WEEK IS SPRING BREAK