4/25 & 4/26
Week 12
Due
Pull together your brand with a goal in mind
-website
-business card
-logo
-cv/resume
-elevator pitch
-start working on a portfolio to leave behind via magcloud/lulu or pdf
Lecture
Copyright Laws
- Photography Representation
- Discuss what a photo agency/representation provides
- Being independent vs. having representation
- Agencies and sites where you can list your online portfolio
- Differences between Photo Editors, Art Directors, etc.
- Definition of the positions listed on a magazine masthead
Handling Client Meetings Part 2: Negotiation, Portfolio Reviews
- Techniques for negotiating fees and creating value
- Discussion of portfolio reviews and other services offered to reach new clients
- How to prepare to meet a client: using Linkedin, blogs, and online resources to prepare background on the client and their business
- Review progress of Magcloud leave-behind and business cards
Studio
Homework
Continue working on your Magcloud leave-behind and business cards