4/25 & 4/26

Week 12

Due

Pull together your brand with a goal in mind

-website

-business card

-logo

-cv/resume

-elevator pitch

-start working on a portfolio to leave behind via magcloud/lulu or pdf

Lecture

Copyright Laws

  • Photography Representation
  • Discuss what a photo agency/representation provides
  • Being independent vs. having representation
  • Agencies and sites where you can list your online portfolio
  • Differences between Photo Editors, Art Directors, etc.
  • Definition of the positions listed on a magazine masthead

Handling Client Meetings Part 2: Negotiation, Portfolio Reviews

  • Techniques for negotiating fees and creating value
  • Discussion of portfolio reviews and other services offered to reach new clients
  • How to prepare to meet a client: using Linkedin, blogs, and online resources to prepare background on the client and their business
  • Review progress of Magcloud leave-behind and business cards

Studio


Homework

Continue working on your Magcloud leave-behind and business cards