2/14 & 2/15

Week 3

Due

Assignment 1: 250 word Obituary

2 Weekly screenshot of expenses

Lecture

How did your meetings go? Groups? Common goals?

Determining your goals as a photographer for your business- Discussion

  • Who are your clients/who's going to pay you?
  • How to budget - how much money will your business need to bring in


What am I tracking

  • Begin discussion of taxes and what you can “write off”
  • Students will be able to determine what they can expense, the importance of keeping
  • receipts and records of expenses
  • Standard deductions


Intro to Pricing and Estimating - Flat Fee estimate

video

Introduction to a flat fee job - a set amount of payment from the client to determine your fee, minus expenses.

  • planning a shoot (make a list of things you might need)
  • scouting
  • sketching ideas
  • researching on subject and client (what are kinds of jobs we could be doing)
  • flat fee jobs vs. fee plus expenses jobs
  • Work for hire vs licensing? (how is this changing right now)
  • Photographers who rent their own equipment


Art Pricing:

  • Unique Item vs Edition, vs As many as possible
  • Painting vs Paper vs Sculpture vs Photo
  • What gallery do you show at? What is the split? Why?
  • How big is the work
  • Residuals? WTF
  • Auction record?

Studio


Homework

  • Read chapter 1 and 2 in Professional Business Practices in Photo (it's in handouts)
  • Determine your DCODB
  • Continue week 2 of expense tracking (put in categories that make sense)