Week 4

• Week 3 of expense tracking
• Daily Cost of Doing Business (assignment 2)

Introduction to a flat fee job - a set amount of payment from the client to determine your fee, minus expenses.

• planning a shoot (make a list of things you might need)
• scouting
• sketching ideas
• researching on subject and client (what are kinds of jobs we could be doing)
• flat fee jobs vs. fee plus expenses jobs
• Work for hire vs licensing? (how is this changing right now)
• Photographers who rent their own equipment

Art Pricing:

• Unique Item vs Edition, vs As many as possible
• Painting vs Paper vs Sculpture vs Photo
• What gallery do you show at? What is the split? Why?
• How big is the work
• Residuals? WTF
• Auction record?
• 
  

Pricing and Estimating continued: Usage & Releases

• Create estimate and invoice templates
• How to log and tracking invoicing
• Negotiating fees with emphasis on usage
• Breaking down shoot time to determine pricing
• Shooting time, travel time, and post-processing time
• Price an hourly fee event shoot
• Discuss Model Releases

• Modify an Estimate template and an Invoicing template to your specific business model.
• Price out a commercial job (details in Assignment 3 folder)
• Continue week 3 of expense tracking