Embedded Files
Research
Research
Does the information sheet tell a story? What is the story of the business?
The story of Dunkin’ Donuts began in 1948 with a donut and coffee restaurant in Quincy, Massachusetts called “Open Kettle.” Founder William Rosenberg served donuts for five cents and premium cups of coffee for ten cents. After a meeting with his executives, Rosenberg renamed his restaurant “Dunkin’ Donuts” in 1950. His goal was to, “make and serve the freshest, most delicious coffee and donuts quickly and courteously in modern, well-merchandised stores,” a philosophy that still holds true today.
What is the logo and what does it signify?
The logo has changed over the years but it signifies what Dunkin’ is most known for: coffee and donuts.
Does the logo/brand tell a story?
In 1950, William Rosenberg made a variety of donuts for people In Massachusetts. He realized people enjoyed dunking their donuts into coffee, hence the name “Dunkin Donuts”.
Drawing Practices
Drawing Practices
Cube
Box with flaps
Cylinder
Coaster Tool Safety Project
Coasters
Coasters
To make my coasters, I first chose my wood and then drew a sketch planning how I wanted my wood to look on my coasters. Then I used the table saw to make the darker pieces of wood skinnier and the miter saw to make sure all of my pieces were 17 inches. Then I glued all of my pieces together in the same order I sketched them in and clamped them until the glue dried.
Final Business Proposal
Final Business Proposal
Throughout the process of creating our business, we had to take many factors into account. Our prototypes often turned out exactly how we wanted them but when we incorporated feedback sometimes the products turned out flawed. Our primary research resulted in finalizing who our main target market would be: HBCU supporters. To cater to this audience, we produced various HBCU & Greek-themed products. My partner & I conducted an interview with a Greek HBCU alumna who provided insight on what she would be interested in buying: things like keychains and bracelets. Through all this, we had to make sure, that we were making our products have reasonable prices. To do this, we looked at the competitive market and compared prices to see if our own prices should be lower, higher, or around the same price. To ensure that we would be making a profit we constantly had to calculate our unit cost for each product.
Black Girl Magic Keychain $5
Black Girl Magic Keychain $5
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College/Greek Bracelet $6
College/Greek Bracelet $6
Display your Greek pride and college allegiance with our vibrant beaded bracelet. Each bead symbolizes the unity and spirit of your college community, making it the perfect accessory to celebrate your collegiate journey.
College/Greek Anklet $7
College/Greek Anklet $7
Wrap yourself in Greek and college pride with our cozy yarn anklets. Handcrafted with love, they're the perfect accessory for any campus occasion.
HBCU Color Keychain $6
HBCU Color Keychain $6
Elevate your keys with our HBCU color keychain. Vibrant and symbolic, it's a stylish tribute to the legacy and pride of Historically Black Colleges and Universities.
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