Para nuestro proyecto final, trabajé con mi grupo para crear un comercial que durara exactamente sesenta segundos. El video es sobre la equidad educativa, que es un tema que miembros de mi grupo y yo son apasionados por. El proceso incluyó la investigación de estadísticas y información, la creación de un guión y, finalmente, la grabación del vídeo. Mientras trabajaba en el proyecto, aprendí que la educación no siempre está disponible por igual para todos en todo el mundo. Entonces, decidimos hacer de nuestro video un llamado a la acción. Hablamos en nuestro video y utilizamos conocimientos previos de español para formar nuestras ideas y transmitir el mensaje.

For our final project, I worked with my group to create a commercial that was exactly sixty seconds. The video touched on education equity which is a topic that my partners and I care deeply about. The process included researching statistics and facts, creating a script, and then finally recording the video itself. While working on the project, I learned that education is not always equally available for everyone around the world so we decided to make our video a call to action. Because we spoke in our video, we used prior Spanish knowledge to form our ideas in order to get the point across.

Throughout the process of creating our business, we had to take many factors into account. Our prototypes often turned out exactly how we wanted them but when we incorporated feedback sometimes the products turned out flawed. Our primary research resulted in finalizing who our main target market would be: HBCU supporters. To cater to this audience, we produced various HBCU & Greek-themed products. My partner & I conducted an interview with a Greek HBCU alumna who provided insight on what she would be interested in buying: things like keychains and bracelets. Through all this, we had to make sure, that we were making our products have reasonable prices. To do this, we looked at the competitive market and compared prices to see if our own prices should be lower, higher, or around the same price. To ensure that we would be making a profit we constantly had to calculate our unit cost for each product.