STUDY PROGRAMME
Fashion and Textile Design

AFAM CODE
ABTEC37

DISCIPLINARY AREA
Project methodology of visual communication

DISCIPLINARY FIELD
Project methodology of visual communication

CREDITS
6

APPROACH
Theoretical/project-based

This course aims at creating critical analysis skills in relation to elements and processes that define experimental projects in fashion communication. Through the study of aesthetic and visual formulas, the students are invited to question the dynamics of the post-contemporary society, in order to identify strategies and approaches to the new communication interfaces. The goal of this course is the understand the communication techniques used in the fashion world, and the acquisition of a design system that is aimed at the creation of communication strategies to promote fashion products.

The programme consists of one single module, which grants 6 CFA credits.

Successful students will be able to:

• Identify the typical communication of Fashion design

• Know dynamics and communication tools of the fashion world, and identify their strategies

• Develop fashion communication projects that are specific to a field of reference

• Work in a varied team in terms of professional roles and cultures

This is a theoretical/project based course.

With reference to the project theme, through front lectures and specific reviews, the students will analyse the available communication tools for the diffusion of fashion images; they will acquire a project methodology that allows studying a given concept, to creatively manipulate as to emphasize those elements that best fit into a communication campaign; they will devise communication projects using the most suitable tools for a given brand: fashion show or presentation, catalogue, adv page, look book, press kit, fashion film, website, digital contents.

This is a theoretical/project based course.

Over the course, the students will carry out didactic activities that are functional to achieving the learning goals, that may vary and, in both modules, may include:

• Front lectures

• Development of individual projects

• Development of group projects

• Individual study and research

• Laboratories

• Exercises and revisions

• Field trips

• Active engagement of the students

• Seminars and visiting professors

At the end of the course, the student will present the entire development process of their creations, and the criteria which have driven their choices over the design and creation process. In order to achieve this, the students can make use of the most fitting research and representation tools.

• AA. VV. (2010), Fashion show. Come organizzare una sfilata di moda, Logos

• Marcadent, S. (2020), Editoria come curatela. Progetto e immaginario nelle riviste di moda contemporanee, Marsilio.

• Mito Design (2007), Fashion Identity, Index Book.

• Paolucci, I. Scarzella, P. (2009), RSVP. 100 inviti di moda, arte, design, Grafiche Mariano.

A lot of this material, together with other in-depth study material, can be consulted online in MyNaba, in the Library section.