STUDY PROGRAMME
Fashion and Textile Design

AFAM CODE
ABST51

DISCIPLINARY AREA
Phenomenology of styles

DISCIPLINARY FIELD
Phenomenology of styles

CREDITS
6

APPROACH
Theoretical

This course guides the student in the identification of useful elements to create their personal narrative. Starting with a historic-aesthetic analysis in the field of fashion communication, the students investigate, through an analysis of phenomena, the flow of changes and contaminations that compose the contemporary fashion language and its links with other media.

This course is made of a single module of 6 CFA

Successful students will be able to:

• Know the theoretical principles of communication and fashion language

• Understand the methodology of fashion phenomenology

• Apply all the acquired knowledge in research work

This course analyses contaminations and evolution of fashion communication, starting from the recent past until today. The study will focus on historical elements that belong to fashion communication (including the origins of haute couture, fashion photography, fashion shows and Made in Italy), complemented by the in-depth analysis of codes and communication languages of contemporary brands.

This is a theoretical course. Over the course, the students will carry out didactic activities that are functional to achieving the learning goals, that may vary and, in both modules, may include:

• Front lectures

• Debates, presentations, peer assessment

• Use of multimedia material

• Individual study and research

• Field trips

Students will have the chance to choose between creating a research book or a multimedia project where images, music, written words, thoughts, literary and cinema references, still lifes can be used as a personal expression in order to let the individual stylistic language emerge, through the knowledge acquired and the stimuli faced over the course.

RECOMMENDED:

• Butchard, A. (2016) The Fashion of Film: How Cinema Has inspired Fashion, Mitchell Beazley.

• Frisa, M.L., Tonchi, S. (2010) Walter Albini e il suo tempo. L’immaginazione al potere, Marsilio Mode.

• Immordino Vreeland, L. (2011) The eye has to travel, Documentary, USA, 83’.

• Samson, A., Saillard, O., et al. (2018) Martin Margiela collection femme 1989- 2009 , Paris Musees.

• Westwood, V., Kelly, I. (2014) Vivienne Westwood, Pan MacMillan.

• Piaggi, A. (1998) Doppie Pagine, Leonardo Arte.

Further didactic material and bibliographic references can be given by the professors during the course in the form of notes, as well as recommendations for readings and movies. A lot of this material, together with other supporting and in-depth study material, can be consulted online in MyNaba, in the Library section.