Real Stories from Real Drivers

How often have we felt "so close" to a dream, yet the final step feels the hardest? At DiDi, our drivers have aspirations too, many just one push away from reality. That’s why we launched Soñando con DiDi, a reality-style show sharing their inspiring stories.

Turning Dreams into Reality

Our goal goes beyond incentives—we aim to build a real connection with our drivers, making them proud to be part of DiDi. As part of the Here for You pillar in SSL Mobility’s 2025 plan, this initiative reinforces our commitment to supporting them.

Strengthening the "Proud to work for this brand" perception is key to boosting engagement and maintaining a competitive edge. To achieve this, we focused on two strategic pillars:

Aimed Strategy: Strengthening drivers’ pride in working with DiDi.
Emotive Creativity: Developing an emotional and inspiring concept that resonates with drivers.

How Soñando con DiDi Was Created

This initiative launched in September, followed by winner selection and pre-production in October, and the release of the content in November. The result? A six-episode reality show showcasing inspiring drivers and their journeys.

The series is hosted by Yordi Rosado, a renowned Mexican TV host, producer, and YouTuber. Known for his engaging storytelling and ability to connect with audiences, he has played a key role into making this series something sensational.

Meet the drivers

Each driver was chosen for their resilience, passion, and determination to achieve their dreams. From athletes and artists to those committed to social causes, they all embody perseverance. Some aspire to open an animal shelter, preserve carpentry traditions, or pursue artistic careers—proving that every dream, big or small, deserves a chance to become reality.

Cristian Jiménez: The Poet who found strength in words

Cristhian Jiménez has always had a passion for poetry. However, financial difficulties made publishing his work challenging. In 2018, after being diagnosed with cancer, he found solace in reading and writing poetry, which became part of his healing process.

Working as a DiDi driver has allowed Cristhian to generate income while continuing his literary journey. His dream is to publish his poetry and inspire others through his words.

A Phenomenal Response

Soñando con DiDi has made a strong impact, surpassing 25 million views on YouTube with an average 90% view completion rate in its first edition. Beyond numbers, it has strengthened drivers' trust in DiDi and reinforced their pride in being part of our community.

5 episodes are now live, and engagement keeps growing! 📢 Watch all the available stories on our YouTube channel follow us and give a thumbs up to your favorite episodes! 👍✨

A huge congratulations to the incredible teams who brought Soñando con DiDi to life! Your dedication, creativity, and hard work made this initiative a reality, creating a meaningful impact for our drivers and the DiDi community.

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