DiDi Academia de Mujeres Conductoras | DiDi Women's Drivers Academy

The event, was a resounding success, drawing in over 50 enthusiastic women who actively participated in these great activities. 

Here's a glimpse into the key highlights and achievements of this remarkable day:

Building Connections and Sharing Experiences

The event commenced with a vibrant breakfast, offering an opportunity for guests to mingle, network, and share their personal testimonies. It was a moment of connection, where experiences were exchanged, fostering a supportive atmosphere among female drivers and potential ones.

Informative Panel Discussions

A panel discussion ensued, featuring insightful talks by representatives from DiDi, Lady Fierros, and Noelia Ruiz, a government deputy specializing in the gender agenda. Discussions revolved around the economic opportunities for women drivers, the relationship between women and mobility, and the importance of gender equality in the industry.

Engaging Mechanics Workshop

The highlight of the event was a comprehensive two-hour mechanics workshop led by our Oranger Delfina Orlando and Alejandra Hartmann from Lady Fierros, providing live demonstrations and practical insights into the world of mechanics. This hands-on experience aimed to equip women with valuable skills and knowledge in a traditionally male-dominated field.

Remarkable Results and Impact 🌟

• The event spanned 3.5 hours with nearly full attendance and an impressive 100% retention rate.💯

• Positive testimonials and feedback poured in from the 50+ attendees, expressing gratitude🙏 for the opportunities provided by DiDi.

• Journalists and influencers present covered the event, resulting in a massive reach of over 11.3 million contacts across digital and traditional media platforms.

• A remarkable 25% conversion rate was achieved, with women actively starting the registration process to become drivers.🚘

Aiming for Greater Change: Looking ahead, we plan to continue hosting such impactful events, aiming to increase female participation in the mobility sector. These initiatives align with our commitment to fostering gender equity within the industry, positioning DiDi as a driving force for positive change and support for our partners. 

Check the video recap of the event: 

This success wouldn't have been possible without the dedicated efforts of the Orangers who contributed significantly to make this event a triumph. Your commitment and passion fuel our mission to create a more inclusive and empowered mobility landscape.🥳