99Food just reached a remarkable milestone: over 1 million orders delivered in only 45 days of operations in Goiânia.
This achievement highlights the positive impact of our affordable delivery model — one that boosts the local economy, increases earnings for delivery partners, and brings quality meals at fair prices to thousands of consumers.
The numbers speak for themselves:
📊 10% of the city’s population has ordered more than once
⏱️ Average delivery time: 28 minutes
💰 Over R$15 paid per order to delivery partners
🍔🍨🍕 Burgers, açaí, and pizza top the list of favorite orders, closely followed by the traditional local dish, jantinha goiana 🍛
It’s noteworthy that 8,000 restaurants and more than 15,000 delivery partners joined us during this period, and over 10,000 of them also work in mobility, boosting their productivity and income throughout the day. The data is clear: 99 has truly made every day better in Goiânia — more people ordering food, and more couriers making a living.
“Hundreds of thousands of Goianienses placed over a million orders in just six weeks — a clear sign of the strength of our value proposition,” said Simeng Wang, 99 General Manager in Brazil. “But what excites us the most is that we made delivery truly accessible. For the first time, many people are trying food delivery because we’ve made it affordable to enjoy high-quality meals.”
This success story has already gained media attention, with articles in Valor Econômico and Exame, paving the way for our next big launch: São Paulo!
And since we mentioned the media, let’s share breaking news: 99Food soft launched in Sao Paulo today, testing (and taste-testing) across the city! The announcement took place on August 12th during a press conference attended by local media outlets. Why are we so confident? In São Paulo, we're already working with 20,000+ restaurants and 50,000+ delivery partners!
So what's on the horizon? 99Food's goal for mid-2026 is to have launched in the top 100+ cities in Brazil!
Stay tuned and follow updates on our channels in the coming days.