Our first masterbrand campaign is about to launch! 🚀

This week marked an internal milestone since we unveiled our brand new Marketing campaign among Orangers. If you missed our internal events, here you'll learn everything about this unified brand experience for DiDi. 

Through a single campaign, one cohesive message, and tailored tactical applications, we aim to spotlight our core brand traits to position DiDi as a multi-service brand in Latin America, centered on improving the Value For Money perception among our partners and users.  

More than just words, our Slogan: “Lo bueno es que hay DiDi” (The good thing is we have DiDi) 🌟 is our pledge that DiDi is here to Make Every Day Better for Everyone.

Just for Orangers 🍊

We offered an exclusive glimpse of the Masterbrand Campaign to our SSL Orangers. Our first session was a live event in CDMX graced by 50 of our Orangers. Additionally, a whopping 394 guests joined our online session, some of them from our watch events at Bogotá and Monterrey offices. 

Let's spread the DiDi love! 🧡

Our journey is just beginning, and we’d love for you to be part of every step. Engage with our brand:

• Follow our Social Media (SoMe) profiles, you can find them at the bottom of this page.

• Want to share any information about the campaign in your personal SoMe channels? Make sure you repost or share only published information by our SoMe profiles or by media outlets!

• Keep an eye out for exciting activities, such as our Thursday Challenges.

A big shout out to the team for breathing life into this incredible concept!

Carolina Avella, Evelena Zamorano, Erika Alvarez, Yamel Figueroa, Melanie Schilling, Oscar Sanchez, Mariana de Pina, Carlos García (Chuck), Axel Robles, Marcela Hernández, Nagib Wejebe, Jorge Alfredo Ortega, María Martínez & Mario Delgado.

These are just a few of more than 50 colleagues involved in making this happen. Bravo team!!!