Japan: one-of-a-kind collaboration between DiDi & SoftBank
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Japan itself is unique. For its culture, food, people and traditions. Its uniqueness stems from its remarkable ability to blend deep-rooted traditions with cutting-edge modernity.
And just as Japan seamlessly blends tradition and modernity in its landscapes, culture, and cuisine, DiDi Mobility Japan embodies a one-of-a-kind collaboration within our family — a powerful joint venture between DiDi's technology and SoftBank's local expertise.
As a result, the Taxi-hailing service was launched in Osaka in September of 2018. Now, with approximately 10M app downloads, DiDi operates in 17 prefectures, including Tokyo, Osaka, Okinawa, Fukuoka, and Hokkaido.
DiDi Mobility also holds the second-largest position in the industry and has a dominant market share in Okinawa, at 80%.
The advantages of the Japanese business are its dual focus on the customer base of 10 million local users and inbound users from China and other countries.
Additionally, the marketing initiatives benefit from synergies with SoftBank Group services, offering competitive advantages.
DiDi Services in Japan:
Taxi
A traditional taxi service operated by licensed taxi companies.
Premium
A high-end service featuring larger, more luxurious vehicles. 🍣
Designated Driver
A service that provides a driver to operate the user's own car, typically used after drinking.
Rideshare Japan style
A ridesharing service using private vehicles operated under the supervision of taxi companies.
A limited trial program is being implemented in designated areas and during specific hours, allowing a select number of private cars managed by taxi companies to accept ride-hailing app orders.
📌 Check out the poster here
📌 Check out the poster here
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