Spreading Love Across SSL: DiDi's Valentine's Day Initiatives
Spreading Love Across SSL: DiDi's Valentine's Day Initiatives
As we embark on this journey of spreading love and joy across SSL, we're thrilled to share with you our tradition of making Valentine's Day memorable for our users through special initiatives from DiDi Food, Mobility, and Fintech. While we introduce some new offers for this season, we also take pride in celebrating our past achievements that have touched the hearts of our users.
DiDi Food
Special discounts on desserts and dinners await in Colombia from February 12th to 18th. Plus, special delivery rates start from 1,000 Colombian pesos for orders placed on Mondays or Wednesdays between 2 and 6 p.m. Did you know? Last year, the top dishes ordered on Valentine's Day were hamburgers and pizzas.
In Mexico, media outlets have received information to position DiDi Food as a varied and easy option to celebrate Valentine's Day, highlighting that Pizza, Mexican and Wings & Chicken were the most popular categories to celebrate Valentine's Day last year across cities like Mexico City, Monterrey, Guadalajara, Puebla, Mexicali, and Ciudad Juárez. And in case you didn't know, if you use your DiDi Card to pay for any order on DiDi Food you'll receive 3% cashback. (Terms and conditions apply).
In Peru, DiDi Food has been an integral part of Valentine's Day celebrations since it arrived in 2022, offering a wide array of culinary delights to our users. From traditional Peruvian dishes like ceviche, lomo saltado, and causa rellena to international favorites, our users have indulged in a diverse range of flavors to make their Valentine's Day memorable. Last year, sales doubled, showcasing the growing popularity of DiDi Food among our users. This year, orders in the categories Desserts and Coffee will have a 25% discount, adding to the excitement of celebrating love and joy with DiDi Food.
But hold on, there's a bonus! With DiDi Entrega, our delivery service, users can ensure swift and reliable delivery of their orders. Last year, we saw a significant increase in orders between 11 am to 1 pm and from 2 to 5 pm. Orangers in MX! If you're using DiDi Entrega today, make sure to prepare your shipments, especially in high-demand areas like Mexico City, Monterrey, Culiacán, Guadalajara, and Puebla, where we experienced the highest order volumes on Valentine's Day.
Mobility
Love is also hitting the road with DiDi! In Mexico, we have shared cool info with media outlets. Yep, you heard it right! Did you know that Puebla, Tampico, Aguascalientes, Torreon, and Culiacan were the cities where lovebirds took their romance to new heights, with a whopping 20% increase in requested trips during Valentine's 2023? Talk about spreading the love, right?
But wait, there's more! We've shared some fascinating data on consumer habits in Mexico just in time for Valentine's Day, and let us tell you, it's eye-opening stuff.
Turns out, the lovey-dovey celebrations tend to kick off around 1 p.m., and where do people gather to celebrate with their special someone? Malls, restaurants, and even convenience stores! Who knew grabbing a snack at the corner store could be so romantic?
Fintech
Get ready to spice up the month of love as we have shared with media outlets really cool content regarding financial goals for couples so they can set joint objectives and explore the adventure of tackling financial endeavors together.
Did you know that, according to the National Financial Inclusion Survey (ENIF), only 19.3 million Mexicans have ventured into the world of formal financial credits? DiDi Prestamos can be everyone's financial sidekick! People in MX can snag up to 30,000 MXN with annual interest rates starting from 72%, all through a seamless 100% digital process.
Media buzzing about DiDi Prestamos, dishing out insights into intertwining our user’s finances with their better half because, let's face it, love and money can create a powerhouse duo!
And that's not all! In DiDi Card, we have even more exciting offers waiting for you. Discover a 16% discount on flowers, plants, and balloons for purchases over $399 MXN at EnviaFlores. Find more details in the app under Mi Billetera >> DiDi Card.
If you find yourself in any of these countries, take a moment to reflect on the memorable moments we've created together on Valentine's Day. And if you happen to spot any promotions, be sure to share them with your loved ones to make this Valentine's Day truly special!
Kudos to all the teams involved across SSL to make this happen!