Love on the Move: DiDi’s Valentine’s Day Initiatives in SSL🍣

This year, DiDi made celebrations effortless by uniting Mobility, Food, and Fintech for seamless experiences. For the first time, DiDi Shop and Entrega teamed up, simplifying both everyday needs and special moments. As we continue our tradition of creating memorable experiences, we celebrate new innovations and past successes that have connected users in meaningful ways.

Making Every Ride More Special 🚖

Valentine’s Day is one of the busiest times of the year, and DiDi played a key role in bringing people together. In Chile, ride demand surged, with a 54.71% increase in morning trips on February 14 and requests peaking 47.09% higher than usual at night.

For our driver partners, this meant greater earning opportunities, with potential additional earnings of up to $80K CLP over the weekend. Popular destinations such as Las Condes, Providencia, Valparaíso, Concepción, and La Serena-Coquimbo saw the highest demand.

To make rides more affordable and accessible, DiDi offered up to 50% off, ensuring users could enjoy their celebrations stress-free.

DiDi’s Power Couple: DiDi Shop x DiDi Entrega 🤍

For the first time, DiDi Shop and DiDi Entrega joined forces to create a seamless, all-in-one Valentine’s experience by integrating on-demand gift shopping and delivery services—reinforcing our position as a true super app!

A Taste of Love 🍽️

Food plays a key role in every celebration, and this year was no exception. DiDi Food helped users enjoy romantic dinners and friendly gatherings with exclusive deals and increased delivery availability across SSL.

In Peru, food delivery demand rose by 40%, while couriers saw a 30% boost in earnings. The most popular orders included chicken, burgers, and fast food, with San Miguel, San Isidro, and Pueblo Libre leading in order volume. To enhance the experience, we launched special promotions, including 2x1 deals and discounts of up to 50%.

"San Valentín is a time to create unforgettable moments," said Delfina Orlando, Senior Communications Manager for DiDi Cono Sur. "With these promotions, we aimed to make it easier for users to celebrate with great food at an affordable price."

By making dining experiences more convenient and accessible, DiDi Food positioned itself as the go-to platform for at-home celebrations.

Love is in the air… and so are savings! 💳

DiDi Fintech made sure that romance didn’t break the bank. Whether planning a romantic dinner, sending last-minute gifts, or just treating themselves (because self-love counts too!), DiDi Card offered cashback and exclusive promos, helping users make the most of every peso.

For those rushing to find the perfect gift (we see you, last-minute shoppers 😉), DiDi’s financial services had them covered. Need a little extra to make the day special? DiDi Préstamos provided flexible options so users could plan their ideal date without financial stress. And for those opting for a digital surprise, topping up a loved one’s DiDi Wallet offered a quick and hassle-free way to send a little Cupid's magic.

At the end of the day, love is priceless—but a great deal never hurts. With seamless financial solutions, DiDi made sure friends and couples could focus on the moment, not the money. Because at DiDi, it’s all about Making Every Day Better—one smart payment at a time.

DiDi in the News

DiDi’s Valentine’s Day initiatives gained strong media attention across different markets, check out some of the publications:

A huge thank you to all teams across SSL who brought these activations to life. From coordinating media efforts to designing user-centric promotions, your dedication made this campaign a success.

Enjoy some Post Valentine's Day Fun playing our Thursday Challenge Game!

Page updated