Discover the Flavors of the Neighborhood: "Sazón del Barrio"
Discover the Flavors of the Neighborhood: "Sazón del Barrio"
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DiDi Food is shining a spotlight on local restaurants with its latest initiative, “Sazón del Barrio.” This campaign celebrates the culinary creativity and rich traditions of neighborhood eateries in Mexico, Colombia, Peru, and Costa Rica. With over 60% of businesses on our platform being small and medium-sized enterprises (SMEs), this campaign highlights their essential role in local communities and economies.🍣
Key Goals include:
Key Goals include:
Fun Facts & Flavors :
Fun Facts & Flavors :
A Campaign to Celebrate!
A Campaign to Celebrate!
As part of this initiative, the marketing team is launching a campaign featuring videos and stories of standout restaurants. These visuals showcase the passion behind every dish and invite users to explore the vibrant world of neighborhood flavors.🍣
Why users order from local Rs?
🟠 Wide variety and originality of dishes
🟠 Dishes prepared with love and dedication
🟠 Seasoning and freshness of ingredients
Why boost local Rs Visbility
🟠 Competitive Edge
🟠 Contribute to Selection Perception
🟠 Satisfy users Local Rs Cravins
One of the standout highlights of the campaign is the “Tour del Antojo: Sazón del Barrio Edition” — an initiative designed to amplify impactful stories of small and medium businesses while celebrating the incredible variety of local flavors, dishes, and categories featured in our curated collection. Stay tuned for more updates, and get ready to embark on a flavorful journey through these remarkable stories and dishes!
If you’re in one of the cities where "Sazón del Barrio" is live, open the app, explore the featured restaurants, and enjoy incredible local dishes! Share your favorites with friends, invite them to join, and support the hidden gems in your community. Together, let’s keep making every day better for everyone—one delicious bite at a time.
Let’s make Sazón del Barrio a movement that brings people together, supports local businesses, and celebrates the magic of community through food!
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