Chicken is a beloved favorite across SSL, with each region showcasing its own version. Gathering with family and friends to enjoy this meal during special occasions is a cherished tradition, celebrating unity and togetherness.

To honor this tradition, DiDi Food took the excitement to new heights—literally. Through the campaign "El Pollo Nos Une," DiDi Food became the go-to platform for fried chicken lovers, offering irresistible deals and ensuring everyone could savor their favorite meals without breaking the bank.

Here’s a look at all the exciting news and initiatives launched to celebrate this iconic dish!

The chicken category is soaring in popularity across SSL! In 2023, Chicken & Wings topped the charts in the region. With over 21,000 restaurants offering chicken dishes, the region saw an average of 34K daily orders—that’s one order every 2.5 seconds!

This month, DiDi Food spiced up Fried Chicken Day with exciting initiatives. Costa Rica and Mexico teamed up with KFC for 25% discounts from July 1 to 20, creating a buzz nationwide. In Peru, Pollo a la Brasa Day on July 20 saw an anticipated 15% order increase, highlighting its beloved status. These finger-licking deals brought extra excitement and united chicken lovers across the region!