DiDi x Spotify: Behind the Beat
DiDi x Spotify: Behind the Beat
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A few weeks ago, we gave Orangers the inside scoop on one of our most exciting campaigns to date. And now — with the support of our amazing Marketing and Brand team — it’s time to go deeper. Our DiDi x Spotify Premium collaboration is live in multiple markets, giving users more of what they love: music, rewards, and real reasons to stay connected to DiDi.
Yes, it’s a cool collab but it’s also a key moment for our One Brand vision and our path to becoming a true super app.
Making the music come to life
Making the music come to life
At DiDi, we’re committed to making Every Day Better for Everyone — whether that means affordable rides, food, or smart savings.
But we also know people want moooore: more fun, more value, more joy. So why not give them more of what they already love? Add- free Music.
And who better to join forces with than the global leader in streaming: Spotify!
A partnership made to be a #1 hit!
Meet Manuel Turizo!
DiDi_BTS_Mexico.mp4We chose Manuel Turizo because his fresh, relatable vibe resonates with our users, and with us! An internal survey showed he’s a team favorite.
With over 34M monthly Spotify listeners and multiple Billboard hits, he’s one of Latin America’s biggest stars — the perfect match for this campaign.
A collab that sounds as good as it feels
This campaign is more than cool perks — it’s a moment to build emotional connection and show users what DiDi stands for: making Every Day Better for Everyone. Whether they ride, order food, try Shop, activate their DiDi Card or open their DiDi Cuenta, there’s music for everyone.
Check out all the media, commercials and social media spots created for this campaign.
click on the image to see the full video
click on the image to see the full video
click on the image to see the full video
To celebrate the launch, we hosted a Surprise After Party at the CDMX Chapultepec Office featuring DJ Orangito and DJ Muji, themed snacks, glitter, and lots of good vibes.
If you missed it (or just want to relive the magic), check out the recap video here!
DiDi x SpotifyAfter Party.mp4Is the benefit available in my country?
It’s live in Mexico, Colombia and Costa Rica — and more markets are coming soon!Who’s eligible for the Spotify promo?
New DiDi users and DiDi Club members. It depends on how they engage with the app — rides, food, shop or card.How do users redeem it?
Directly in the DiDi app. Once eligible, they’ll see a link to activate their Spotify Premium.Can I use it too?
If you’re a DiDi user, you might see it in your app. Give it a try!
Wanna join the beat?
Wanna join the beat?
Click here to download the Zoom backgrounds and wallpapers
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