IBG D-Hub - DiDi Brand Identity

IBG D-Hub

DiDi Brand Identity: DiDi 2.0 era begins now!

We’ve just unveiled our new brand identity, and the DiDi Brand Identity Event was a blast!

Check out all the cool updates and the exciting highlights from the event. 🍣

Get to know DiDi’s New Identity!

Inspired by Don Draper’s wisdom, "Make it simple, but significant," our new brand guidelines are here to help us craft standout designs. Here’s a glimpse:

Mission: Every Day Better for Everyone, making daily commutes, food orders, and finances more convenient, affordable, safe, and sustainable.
Vision: Bringing a touch of magic to daily life with accessible and better services for all.

Personality: We're a joyful, glocal, simple, and authentic brand. We connect through originality and humor. We communicate clearly and represent real and imperfect people with empathy!

Discover the New Brandbook

Check out all the cool brand goodies at DiDiBrandCenter.com! We've got everything you need: from our logos and color palettes to illustrations, typography, and commercial usage guidelines.

Color Pallete

Illustration System

Want to know how we celebrated around our SSL offices? 👀

Here’s a snapshot:

Mexico City

We hosted a hybrid event with live presentations, delicious snacks, and exciting prizes. It was an engaging and fun experience for everyone who attended.

BrandBookEvent MX BG.mp4

Colombia

Orangers enjoyed a vibrant watch event with complimentary treats and streaming of the DiDi Brand Identity event. It was a fantastic way to connect and celebrate together.

BrandBookEvent CO bg.mp4

Having a unified brand identity helps us connect more deeply with our audience. By following these guidelines, we ensure that every interaction with DiDi is joyful, simple, glocal, and authentic.

This consistent approach strengthens our presence around the globe and makes our brand easily recognizable and relatable.

Any doubts about our DiDi Brand Center Guidelines?

Check out the training given by our Marketing team. Watch it here! 📽️

Brandbook - MKT Training.mp4

Thanks to everyone who made this BrandBook a success.

Let’s keep the DiDi spirit alive and strong to keep making Everyday Better for Everyone!