In the Kick-off Meeting, we will introduce the "Desk to Field Quest" initiative, explain the rules, objectives, and expectations, and go over the following rules:

• You must have a minimum of 1 in-person meeting with your assigned restaurant per month.

• No special promotions or investments are allowed; you should use existing commercial tools.

You will also meet the commercial team members who will serve as mentors, receive your restaurant assignments, and have the opportunity to ask any questions during the Q&A session.

• Each participant will manage a restaurant for the second semester of 2024.

• Assignments will be based on random selection to ensure fairness.

• Assigned restaurants are P4, which have never been R1 (top restaurants).

• Participants will receive an Excel file with performance metrics, customer demographics, and a performance report (Compass DB).

• Sales Growth: Increase in sales compared to the previous semester.

• Customer Satisfaction: Improvement in customer feedback and ratings.

• Innovation: Implementation of creative strategies to drive growth.

• Collaboration: Effective communication and teamwork with restaurant staff and mentors.

• Report Quality: Thoroughness and clarity of submitted reports and presentations.

• Participants are ranked based on the evaluation criteria, with points awarded for each category.

• Monthly leaderboards will be published to maintain transparency and encourage healthy competition.

• The final ranking will be determined at the end of the second semester, considering cumulative performance.