Parts of a Whole

“A human being is part of a whole called by us the universe” – Albert Einstein

 Every person, things, place, happening, and community were created to serve their own purpose and obligation, that is to become a part of something, and this something upon serving or doing its thing will become a part of everything.

 Same is true with a trend, before becoming a Trend it must be composed of parts that makes it a whole or complete.

 Visual culture is another example that we experience today. It was developed from various trends─ digital camera, smartphone, internet, Wi-Fi technology, social media, mobile apps, computer, fashion, art, photography, to name a few. Internet memes, infographics, and sharable videos seemed to be a microtrend only, but they eventually became a mainstay in disseminating information. Even large news organizations and government websites use them.

Even large news organizations and government websites use them. This visual culture trend which can be considered a megatrend, has evolved further with the advent of the internet. The smartphone and Wi-Fi access greatly helped the new form of visual culture which is subscribed to by many social media users, if not all.

 Remember that microtrends can become macrotrends if they affect more lives and societies. Then, macrotrends can become a megatrend if it can affect a much larger group for a longer period like a decade. Megatrends can become gigatrends if they have everlasting effects and influences. Therefore, it is evident that the whole which comprises the large part is made up of small things or parts. This can be visualized below:

Dow Theory 

(3) parts of a trend

1. the primary,

2. the secondary,

3. and minor.

 Primary or Major Trend- may last for years, and Dow classified it as something lasting more than a year.

 Secondary or Intermediate Trend- a short term retracement within that primary trend which Dow figured would take three weeks to three months.

 Minor or Near-Term trend- covers anything else with shorter duration, basically less than two or three weeks.

ACTIVITY:

Directions: Explain the following key terms and ideas using your own words. Write your answers on a separate sheet of paper. 

1. mobile age _________________________________________________________________________________________ 

2. crisis in water and food _____________________________________________________________________________

 3. technology race ____________________________________________________________________________________ 

4. interdependence and competition across industries________________________________________________ 

5. generation gap ________________________________________________________________________ 

6. tension of globalization and destruction _______________________________________________________________________