11. VIRTUES RELATING TO THE OCCUPATION
Virtue is goodness expressed such as:
1. Diligence in working.
2. Endurance: working requires endurance towards any working conditions, whether the work is hard or not.
3. Honesty towards oneself, groups, and colleagues.
4. Trustworthy and straightforward, one does not take advantage of others.
5. Responsibility towards the assigned work until the goals are achieved with accuracy and to the satisfaction of the employer.
6. Understanding oneself and one’s society leading to mutual trust.
Difficulties and obstacles
1. Skills, knowledge, and competency in business are factors indicating the ability of an entrepreneur to run a business. The entrepreneur has to consider whether his or her skills, knowledge, and competency are sufficient to drive the business or not. The possession of capital alone is not enough to be successful. Skill is also needed. If such skills are not sufficient, there will be 2 options; either to quit or to find a partner who possesses such skills. Most businesses are composed of various partners and each of them possesses a different set of skills; for example, marketing and advertising skill or management skill since nobody is able to do everything or is best in everything. Combining the skills of each individual will make a business successful
2. Information required for business growth: it can be seen that a sustainable business nowadays relies on different information such as consumer’s needs which is also important as well as capital raised. Since the level of competition tends to be very high nowadays and customers are crucial to the survivability of businesses, it is necessary to continuously learn about the consumer’s behavior; otherwise, it will cause a negative impact for the business. Moreover, the product’s life cycle tends to change in each period and such cycles are determined by the consumers, so entrepreneurs will require such information to make adjustments in their strategic planning.
3. Marketing plan: this is very crucial for entrepreneurs because they have to find the weaknesses and the strengths of their current marketing plan. This can be achieved by studying and comparing the competition. If they find that there is a weakness, it is recommended to revise or entirely change the plan. Doing business nowadays requires information from both customers and competitors. Sometimes our concepts may not reflect reality; therefore, it is necessary to improve our thinking to make the business survive.
4. Standards in production: it is commonly known that product quality is an essential factor towards business survivability, so frequent revisions of the standards of the product are required to understand whether the product is aligned with the consumer’s needs or not. Thus, setting standards in production is crucial to take into consideration and to be developed.