Team 2
Problem Statement
Dartmouth students riding bikes struggle to transport large and unwieldy packages from Hinman back to their dorms.
Lacking access to their hands, packages that don’t fit in backpacks are often placed in improvised, compromising positions, or simply can’t be transported.
Bike attachments (bags, racks, baskets, etc.) are rigid, inconvenient...
Students need a: hands-free, adjustable, and removable backpack attachment that increases students load-bearing capacities on bikes, or when they otherwise can't access their hands.
What students actually have to say:
Users/Purchasers
User-College students (with bikes, scooters, etc.)
Specifically, Dartmouth students who use their Hinman box
Focusing on this specific user allows us to work within their existing systems i.e. using a backpack
Purchaser
Dartmouth College Students
Selling directly to students would be our preferred option and could be done online, in school stores, or in big box chains
Hinman Services
Providing package a solution to Hinman to then dispense to students as needed also works especially given this a product that would lend itself to quick mass adoption.
State of the Art
How do we adopt the ease of carrying loads on our back while also expanding capacity and maintaining durability?
Specifications
Prototypes
First Round
Straps & Buckles (1A)
This designed used two straps that would go across a package. Belt loops allowed the straps to be tightened across the package and hold it against the backpack. We found the best feature of 1A to be the minimal profile the straps had between the users back and the backpack.
Max-Strength Bungee (1B)
This design used a backplate with bent S-hooks to help disperse pressure across the back of the backpack and make it more confirmable for users. The blue bungees could be tightened and design could carry a maximum of three packages. The system used carabiner clips to connect to the backplate and hold the system to the backpack. We found the best feature of 1B to be the adjustability the bungee's provided
Concentric Webbing (1C)
This design utilized rubber bands and bungee cords in conjunction with straps to connect the package to the backpack. The design was made to have the basic features of a webbed design that could hold packages of any size with minimal adjustment by the user. We found the best feature of this design to be how it combined both straps and bungee, a design concept that would remain consistent in our remaining prototyping.
Second Round
These prototypes signal our experimentation with a strap bungee hybrid. While we found them to have the greatest degree of adjustability prototype 2a struggled to hold its webbed shaped without getting tangled. In 2b we addressed this by using two bungees looped around and held together by certain anchor joining points. In 2b we also changed the center ring from a metal-rubber one to a bungee one
Final Prototype
This model stayed true to the basic principles we found to be working in 2b but iterated on them significantly. Users found the web joining structure to be too complicated so we used cut brass tubing which in addition to estatics didi a better job of holding the shape together. We fabricated our own parachute clips that slide directly onto the bungee rather then use zip ties making the design sleeker and stronger. We fabricated a new center ring out of metal which matched the aesthetics as well as hold more of the package load. We also changed the strap design that went around the bottom into a shape which did a better job maintaining package stability. Finally the joining points of the bungee were improved. In 2b we used adhesive covered with shrink wrap. While for our final prototype we experimented we prefabricated joining connectors like barrel connectors we found a system we designed of adhesive with brass tubing crushed and covered with shrink wrap was just as strong as premanufactured methods, a better aesthetic, and offered more flexibility in how we made the web.
Analysis
Strength Analysis
Material and Connection Analysis
One of our main specs was strength, because we wanted to make sure the system can safely and securely hold up to 35 lbs. We consulted the tensile strength of the materials given by manufacturers. For the 1/8" bungee cord we used, it had a tensile strength of 120 lbs. The polyester strap could hold up to 300 lbs, whereas the plastic buckles endured 300 lbs. Moreover, we conducted strength testing on each of the connections in the system. We made 5" loops of bungee cord connected with brass and shrink wrap and added added weights consecutively. The shrink wrap connections broke at 10.5 lbs of force but the brass connections witheld much more than 41 lbs, which exceeds our goal of 35 lbs.
Free Body Diagram Analysis
We calculated the strength of the system through a free body diagram analysis. First, we sketched the fully stretched model in 3D. Then, we found the areas of contact with the bottom of the package, where the force of gravity will be in effect. After identifying the different forces that act on these points, we simplified the forces into a single free body diagram. There are 4 tension forces, of which 3 denoted in purple are made of bungee cord, and the remaining 1 is made out of polyester. Two tension forces are diagonal with 45 degrees from the surface and two are vertical. Setting the mass as our goal of 35 lbs, we calculated the force each cord should be 49.8N. From the material analysis, we know that the bungee cord can hole up to 540N and the polyester strap can hold up to 1800N, which means both materials are strong enough. On the other hand, from the connection analysis, we found that the shrink cord connector can hold up to 48N while the brass connector can hold up to 186N. Since only the brass connector can hold our desired strength, we decided to proceed with the brass connections.
Capacity Analysis
To determine whether or not we fulfill another one of our crucial specs, capacity, we first mathematically calculated the minimum and maximum volume. When the system is not stretched at all, the system holds approximately the length and height of the backpack, with the width nearing zero. This means the user can comfortably store any package that might be too bothersome to put inside the backpack but does not have a fixed shape, like a vinyl-wrapped clothing package. To calculate the maximum, we based our calculations on the maximum elongation rate of 100%. Taking the web structure into account, we arrived at approximately 20" x 20" x 15" dimensions or 6000 cubic inches.
To check whether or not or hypothetical calculation holds, we tested the volumes of different packages the system can hold. We found that the system safely and securely hold the box shown in the picture. The box's dimensions were 16.5" x 11.5" x 24.5", and was one of the biggest boxes that can be found in Hinman. We demonstrated that the system allows the user to carry 4649 cubic inches of volume in addition to the volume that can fit inside the backpack (2772 cubic inches.)
Compactness Analysis
Our goal was to make our system compact enough that any backpack user can easily fit the package carrier in their front pocket. To make sure we meet the compactness spec, we measured the volume of the different prototypes in a vacuum sealed plastic bag. Prototype 2a was significantly large with 69 cubic inches of volume, where as prototype 2b and the final prototype took up less space because they were made with thinner bungee cord. Although our final prototype was slightly more bulky than prototype 2b, we decided to go for the final prototype because it had much better strength and durability. The final prototype measured 58.9 cubic inches and 150g, which any user can easily put in small pouch and store in their front pocket without feeling its bulkiness or weight.
Testing and User Feedback
User feedback and testing was critical in our analysis.
Specifically, we reviewed assembly time & then collected data from a user survey - assessing various categories related to our specs on a scale of 1-5 with 1 being lowest or worst & 5 being highest or best. You can find the specific questions we asked in the appendix
Considering our ease of use specification, we ran two trials - one with minimal instructions & the other following a live demonstration.
User Testing Survey
Based on a 5 Point Scale*
How intuitive was the prototype to use?
How easy was the prototype to use?
How easy was it to adjust?
How comfortable was your backpack with the prototype on?
How stable did your backpack feel?
How comfortable was getting on the bike?
How noticeable was the prototype while riding?
How aesthetically pleasing is the prototype?
+ Comments on improvements & overall thoughts
*with 1 being lowest, or worst & 5 being highest, or best
We tested with 10 users for the first round and 8 for the second.
Round One User Testing Observations
All but one tester struggled to initially orient & attach the prototype without help
The average attachment time was 3:30 seconds for the first attempt and 1:25 for the second
The prototype stretched oddly over the package and was never centered
Testers weren’t sure how to use the bottom straps & if oriented correct, did not support the package or bottom of the backpack.
Prototype had to be adjusted extremely tight for the package to be stable
Round One User Testing Average Results Graph
Round 1 User Testing Results
“My right hand break is broken so it is hard to bike with a package. I really like this idea & would use it if it was easier to attach a package to.”
“I would feel ridiculous using this because it’s so ugly but it would be helpful”
“Could you make it less attention calling?”
“The webbing pattern made it difficult because most packages are symmetrical and squares/rectangles”
“I have no idea how to put this on”
“It felt super unstable at first, but once I got the hang of it the package feels super secure!”
“It was very difficult to put on the first time, but got easier the more I practiced.
First Round User Testing - Specifications Matrix
We initially hoped that prototype 2b would be our final, however, after analyzing our user testing results, we failed to surpass benchmark in ease of use, and aesthetics. However, we tested these specifications from multiple angles - so we realized that we specifically needed to focus on the categories in yellow - notably intuitiveness, aesthetics, ease of adjustment and average assembly time needed the most improvement. However, given the fact that testers improved average assembly time from 3:30 average to 2:00 average after instruction, we knew we were almost there.
Based on this data, we noticed opportunities to iterate on connections, simplify the prototype, and decrease materials used which would benefit sustainability. We also know that the prototype works, testers were very likely to use it & it did not really impact the experience of riding a bike
Improvements Based on Round 1 User Testing
Brass Center Connection
Improved Connectors
Deformed center connection
Supportive & structured brass center connection
Heat shrink wrap, epoxy, & plastic connectors
Copper & epoxy connectors & one continuous loop
First, we returned to a brass center connection we used in earlier models, which provided a more supportive structure and stability through centered & uniform support. This change also had the added benefit of improving aesthetics, giving it a sleeker design.
Our connections analysis revealed that our connections were not nearly strong enough in prototype 2b. We decided to go back to a metal inner circle loop rather than the previous bungee version. Instead of using a 10 different loops, we also tried out a continious version which cut down on the amount of plastic.
Removed bottom straps
Easier assembly (~ 60 sec)
Confusing & non adjustable bottom support
Relying on bungee to support bottom of package
Average of 3:30 for first round assembly
Average of 60 seconds for second round assembly
We also removed the bottom straps that were intended to support the bottom of the backpack, but in reality just confused users on assembly & contributed to lack of stability.
Overall, these changes drastically lowered our assembly time!
Round Two User Testing Observations
All testers could properly orient the prototype when attaching
Their buckles were still a little stiff when adjusting
The prototype maintained structure throughout application & use
All testers were able to adjust the bungees to support the bottom of the package
Testers could properly attach multiple packages of different sizes
Prototype could maintain rocky biking
Only slight bouncing when on backpack (due to using bungee material) but still secure
Round Two User Testing Average Results Graph
Round Two User Testing Results
“I really like the look of this prototype, I would totally be fine wearing this around campus”
“Although it took a second to figure it out, assembly was nearly seamless”
“My package feels really secure!”
“This would really improve my experience biking around campus”
“I barely noticed a difference”
“This is a huge improvement from the last prototype I tested.”
First Round User Testing - Specifications Matrix
So, based on these changes, we were able to improve upon all categories during our second round of user testing except ease of adjustment — something we want to improve upon for the future.
*Green squares indicate improvementEthics and Sustainability
Ethical Design
Our primary users started off as Dartmouth students who rode bikes, but during the process we broadened our target audience to other students and individuals who may have mobility issues which makes picking up and carrying cumbersome packages over a long period of time difficult.
Thus, we wanted to make sure that it would not be difficult for some people to tighten the polyester straps, but as mentioned previously, our users did find the adjusting a little difficult so moving forward we want to find better alternatives that allow for a simple and smoother process.
We were also aware that because this is an attachment to a backpack that will be carried by a person, which is why as a precaution, we recommended that this product not be used for a package that is weighs more than 20% of a person's total weight though it is able to carry a load of up to 150 lbs.
Because of its bungee cord design which can wrap around other objects and catch on corners, we recommend that this product not be placed near children without adult supervision
that can wrap around other materials, we
Due to the bungee cords, we also recommend that this product is not near children without adult supervision.
Sustainability
Bungee cords are at the center of our product design, but they cannot be recycled. Currently, there are not many sustainable replacements in this sector, but we hope to explore other alternatives such as rope.
We are also hoping to incorporate recycled scrap metals into our designs and using a unified material for the center ring and connectors in order to decrease the number of materials in the overall product. However, we would also like to pursue further research in connections analysis with alternative materials to see if there is a stronger and more sustainable option we could use.
Business Plan and Economics
Our total fixed costs per year is roughly 30k and the variable cost per one unit is around $20.
Since we are targeting young college students who often don’t have access to a lot of disposable income, we are charging a base price of $30, however we are also exploring options that allow for consumers to customize their products which would be an additional surcharge.
Given these values, we have to sell a minimum of 3,000 units per year in order to break-even.