Research Project

During the second half of the 20th century, phonography reached a differentiated status through the record. Inaugurated with the emergence of vinyl long play, a series of economic and social factors raised the medium to a symbol of high cultural value. The dematerialization of the phonogram at the turn of the following century led to its disintegration and consequent devaluation, a symptom of a crisis in the phonographic industry. Streaming applications, led by Spotify, rescued the industry from the crisis by realigning its business model according to the standards of the access economy, suitable for the digital environment. In the evolution of their artificial intelligence and content curation methods, apps have been practicing a packaging and distribution strategy that privileges a concept that we can define as applied phonography. This notion places listening to recorded music as a means to facilitate other activities or to obtain or maintain certain moods. Such a strategy represents a complete reconfiguration of the function of phonography, undermining the relevance of the field from a cultural point of view and eroding the achievement of an aesthetic experience through streaming platforms. For a segment of users, this subordinate view of music represents an obstacle, both for their enjoyment and for their personal identity. This research intends to investigate the phenomenon described in the previous paragraphs, trying to glimpse alternatives that do not devalue the phonogram and preserve the user experience for which music has a high relevance for their subjectivity.

Publications

ORTMAN, Rafael; CARVALHO, Ricardo Artur Pereira. EXPERIÊNCIA E VISUALIDADE DO FONOGRAMA NA ERA DO STREAMING.. In: Anais do SPGD 2017. Anais...Rio de Janeiro(RJ) PPDESDI, 2018. Disponível em: <https//www.even3.com.br/anais/SPGD_2017/61686-EXPERIENCIA-E-VISUALIDADE-DO-FONOGRAMA-NA-ERA-DO-STREAMING>. Acesso em: 02/08/2021 00:23